Browse through our blog posts to find out what life is like at Hoe Grange Holidays along with some great ideas for days out in the Peak District.
Purple Tuesday 2020 is an international call to action to create a step change improvement in the awareness of the value and needs of disabled customers. It is about focusing on making the customer experience accessible for everyone.
Purple Tuesday involves organisations of all sizes, across all sectors taking positive, practical actions to meet the needs of disabled customers.
#PurpleTuesday is part of Purple’s vision for organisations to see disability as an opportunity. We have always actively embraced this idea at Hoe Grange Holidays. To us excellent customer service and a warm welcome for everyone is of great importance. #DisabilityInclusion
New research published for Purple Tuesday reveals that poor customer service and a lack of staff understanding are key barriers preventing disabled consumers purchasing goods and services.
The research highlights the need for businesses and organisations to rethink how they target disabled consumers and their families, whose spending power – the so-called Purple Pound – is estimated to be £249 billion every year.
The power of the Purple Pound is rising by an average of 14% per annum. Worldwide, and equates to a staggering £2.25 trillion. At Hoe Grange we recognised the economic value of accessible tourism from the start of our journey, yet less than 10% of businesses have a targeted plan to service this disability market.
Purple Tuesday aims to address the inequality that exists for disabled people through increasing accessibility wherever possible.
This year in celebration of the Purple Pound the Piccadilly Lights went Purple for all to see.
Purple Tuesday is a celebration day, but the impact is about long-term changes that improve the customer experience. Small changes can make a significant positive difference and changes don’t depend on whether they were planned last month, today or in the coming weeks.
More than 2,000 businesses from a range of sectors have collectively pledged to make more than 3,500 long-term changes to the customer experience as part of Purple Tuesday to be carried out for the next 365 days.
At Hoe Grange we have joined the likes of much larger organisations such as, Sainsbury’s, Landsec Group and many more to do our bit. We are committed to improving customer experience for disabled people, (and everyone else too!) 365 days a year. You can find out more about our Accessible Holidays and Accessible Activities in the area.
At Hoe Grange we pledge to:
• listen to guest feedback and continue to improve our facilities and services
• embrace #accessforall and provide opportunities for everyone to enjoy our stunning Peak District countryside
• train our staff to better understand our customer’s needs
During the Covid-19 lockdown our staff undertook the Purple Customer Service Training online. This was a small, but really positive step at a difficult time for us all.
We found the training inspiring and extremely useful, giving staff the confidence to communicate with our disabled guests without fear of unintentionally offending them. We can thoroughly recommend businesses to take advantage of Mike's training. Find out more about #PurpleTuesday and how your organisation could get involved - it's not too late!
If you have any comments or suggestions on how we can improve our accessibility we would love to hear from you!
Felicity