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Farmers on Film

August 23, 2014
August 23, 2014 - Farmers on Film
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Little did I know that a trip to Taste of the Moorlands bakery (three years ago) to collect delicious oatie biscuits from Sarah Gayton for our holiday guests would have such an amazing impact. I turned up to collect our usual order with my new Flip video in my pocket. I thought it would be a good idea to film Sarah, our local artisan baker, to show our guests where their food came from.

Sarah is passionate about local food and was so inspired by the 2012 Olympics that she wanted to showcase British food at this major international event, but didn’t know how. Seeing how easy it was to use a compact handheld video Sarah came up with the concept of “Farmers on Film”.

The idea was simple, to put the farmers in front of the camera to showcase the food they produced on film, and show it live on the big screens at the Games and also onto peoples smart phones using social media. A creative way of making farmers part of the Games and at the same time generating a real interest as to who produces our food and where it comes from. We love the idea as it so important to support British Farming.

In conjunction with film students from Staffordshire University the project scooped a national  2012 Olympic Podium Award . 120 students' researched farming attitude, tourism and identity for the Farmers on Film project, producing 23 profile films on different farms and food producers throughout Staffordshire. The videos were linked to Quick Response (QR) barcodes on packaging, which when scanned by a smart phone, directed consumers to the profile video of the farmers behind the foodstuff.

Never one to let grass grow under her feet Sarah’s enthusiasm for the project continued and The International Farmers on Film Festival was born. It aims to showcase farmers behind food production through film, social media and smart phone technology, and share the inspirational stories of those people who produce our Great British food and farm in our Great British countryside.

I was proud to support the first International Farmers on Film Festival held at the International Cheese Show in Cheshire on 29th July 2014. The competition prompted social media interest and further discussion on how we can use film to link the public to the farmer. People are increasingly recognising the provenance of their food which is fantastic.

The winning films show where various local cheeses come from, and who produced them, adding a face behind the name.  It is an amazing concept and instead of QR codes the project incorporates the latest Augmented Reality technology.

Thanks to Sarah's inspiration and passion I am sure next year the festival will be bigger and better!

Felicity

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Hoe Grange Holidays Tripadvisor Comments...

  •   Lovely place to holiday near to interesting locations and easy access to the High Peak trail and Carsington Water. Part of a working farm with fresh produce to enjoy during... read more

    Angie B
    8/03/2019

      Myself and my sister travelled to Costa Rica and Panama via Viva Holidays Ltd. The holiday was exceptional and one to be treasured forever. Andrew at Viva Holidays... read more

    Paula C
    7/04/2019

      We stayed in Pinder cabin and had a lovely stay, the cabin was spacious and comfortable, nice and warm after cold days out. The children loved meeting the animals and... read more

    Tiggywinkle15
    11/05/2019
  •   We have just returned from a short stay in one of the pods on site at Hoe Grange Holidays. We couldn’t recommend them enough. The pod has everything you could... read more

    Catboy86
    8/17/2019

      What a lovely weekend away! We stayed in the lovely gypsy caravan, which was a wonderful and really unique experience. We took along our two horses, who also had a... read more

    rachelthomas2015
    6/18/2019

      We wanted a complete break and some peace and quiet and this was perfect. The caravan was secluded with beautiful views over the countryside. Everything was spotlessly clean and well... read more

    joanne B
    6/04/2019
  •   Recently spent a week in "Pinder" and had a lovely time. The location is stunning - the site is nestled in a beautiful valley on the edge of the Peaks... read more

    Peachey167
    7/16/2019

      Another great holiday at Hoe Grange - such a great place for us all to holiday as a family - this time with a baby, a 3 yr old, a... read more

    Thesamps
    10/04/2019

      lovely surroundings real farm country with chickens paying you a visit nice decking area to chill at the end of the day accommodation very good plenty to do nearby... read more

    vincent s
    7/28/2019
  •   We stayed in Rainster cabin for a long weekend 6 th to 9 th September. This was my 5 th visit to the amazing Hoe Grange. I had visited before... read more

    Jan Horsman J
    9/17/2019

      Second visit to the accessible holiday cabins at Hoe Grange. David and Felicity were as helpful and friendly as ever. We had a welcome pack of freshly baked bread, butter,... read more

    Charlotte M
    8/07/2019

      We love this place. Very wheelchair friendly, really well equipped and comfortable, with easy access by car to lots of places of interest particularly Crich Tramway Village, Chatsworth, Bakewell and... read more

    David H
    10/25/2019
  •   We spent four nights at Hoe Grange and had a lovely time. The location is fantastic and right next to the High Peak Trail. The cabin was very clean and... read more

    Big_Al_0000
    7/16/2019

      Arrived and was shown to our pod, fantastic location and the pod was very good indeed plus we had home made bread and milk and tea and coffee. A... read more

    mickvfr
    7/28/2019

      We had a lovely time staying in one of the incredibly well equipped pods. I bought my pony along and we had some great rides on the high peak trail.... read more

    plopster1
    6/07/2019
  •   For the second year running, we have had a great family holiday at Hoe Grange. We had one cabin for the week, for two sisters and our elderly wheelchair-using... read more

    EJYork2013
    6/25/2019

      Loved every minute of our stay, and so did the family and friends that came to stay. Excellent facilities in our cosy Hipley log cabin. By far the best... read more

    krimpenijssel
    10/25/2019

      We stayed in the Skylark pod last October (2018) and had a lovely time. There was homemade, rustic goods (bread, biscuits etc) when we arrived. Felicity and David who run... read more

    KBarry
    9/15/2019
  •   Stayed last week, from 6th to 13th September in the log cabin called Hipley. This was amazing, it was our first visit but certainly not our last. Gold standard disability... read more

    548julie
    9/14/2019

      It's been three years since we last visited but once we arrived it certainly didn't feel like it!
    We stayed in Hipley again which had had a refurbished wet... read more

    ElizabethA717
    9/21/2019

      What can I say?
    Absolutely superb!
    We have just returned from a family weekend staying in Daisybank cabin and the Skylark pod.
    It was our first trip away with my... read more

    Wheelieuser
    6/13/2019
  •   We've just returned from our second visit to Hoe Grange. The suggested riding routes with stunning scenery were enjoyed by my daughter and I while the menfolk were delighted with... read more

    Jdrichie12
    7/11/2019

      On arriving at Hoe Grange in a downpour, we doubted if we’d made the right decision to go glamping, but after the warm welcome from David and a quick tour,... read more

    karenmD4738KD
    6/25/2019

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