Browse through our blog posts to find out what life is like at Hoe Grange Holidays along with some great ideas for days out in the Peak District.
Little did I know that a trip to Taste of the Moorlands bakery (three years ago) to collect delicious oatie biscuits from Sarah Gayton for our holiday guests would have such an amazing impact. I turned up to collect our usual order with my new Flip video in my pocket. I thought it would be a good idea to film Sarah, our local artisan baker, to show our guests where their food came from.
Sarah is passionate about local food and was so inspired by the 2012 Olympics that she wanted to showcase British food at this major international event, but didn’t know how. Seeing how easy it was to use a compact handheld video Sarah came up with the concept of “Farmers on Film”.
The idea was simple, to put the farmers in front of the camera to showcase the food they produced on film, and show it live on the big screens at the Games and also onto peoples smart phones using social media. A creative way of making farmers part of the Games and at the same time generating a real interest as to who produces our food and where it comes from. We love the idea as it so important to support British Farming.
In conjunction with film students from Staffordshire University the project scooped a national 2012 Olympic Podium Award . 120 students' researched farming attitude, tourism and identity for the Farmers on Film project, producing 23 profile films on different farms and food producers throughout Staffordshire. The videos were linked to Quick Response (QR) barcodes on packaging, which when scanned by a smart phone, directed consumers to the profile video of the farmers behind the foodstuff.
Never one to let grass grow under her feet Sarah’s enthusiasm for the project continued and The International Farmers on Film Festival was born. It aims to showcase farmers behind food production through film, social media and smart phone technology, and share the inspirational stories of those people who produce our Great British food and farm in our Great British countryside.
I was proud to support the first International Farmers on Film Festival held at the International Cheese Show in Cheshire on 29th July 2014. The competition prompted social media interest and further discussion on how we can use film to link the public to the farmer. People are increasingly recognising the provenance of their food which is fantastic.
The winning films show where various local cheeses come from, and who produced them, adding a face behind the name. It is an amazing concept and instead of QR codes the project incorporates the latest Augmented Reality technology.
Thanks to Sarah's inspiration and passion I am sure next year the festival will be bigger and better!
Stayed last week, from 6th to 13th September in the log cabin called Hipley. This was amazing, it was our first visit but certainly not our last. Gold standard disability... read more
For the second year running, we have had a great family holiday at Hoe Grange. We had one cabin for the week, for two sisters and our elderly wheelchair-using... read more
Myself and my sister travelled to Costa Rica and Panama via Viva Holidays Ltd. The holiday was exceptional and one to be treasured forever. Andrew at Viva Holidays... read more